Directly from his website, Gary Vaynerchuck is a serial entrepreneur and the CEO and co-founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations.

We pulled a few key insights from his keynote speech at the Dublin Tech Summit where he frames the conversation between two ideas: clouds and dirt.

Clouds, as he describes, are those who talk in theory and lack being a practitioner. Others are in the dirt, those who are 100% practitioners and know how everything works.


“Dublin Tech Summit Gary Vaynerchuk Keynote | Ireland 2017.” YouTube, YouTube, 1 Mar. 2017,

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