July marks several milestones for Morales Group. We begin not only our third quarter this year, but we also celebrate 14 years in business. As we continue living out our mission of building better futures one story at a time, we look for ways to innovate our recruitment approach.
During this tight labor market, our team was challenged with reaching those who may not have the chance to come into our offices during normal business hours.
Excited to mix it up, our team responded by rolling out MOMO, our first-ever mobile recruiting unit that answers the call for a versatile approach aiming to serve all demographics and populations.
We want to ensure MOMO, “Morales Opens More Opportunities,” reflects who we are and shares our purpose with others.
Visually, the bottom showcases multiple languages that mimic our welcome wall in our corporate office. We want everyone to know what we’re doing with the tagline, “Building futures. Hiring talent.” It resonates our mission statement while letting others know the purpose of MOMO, creating top of mind awareness and adding a new recruitment tool.
There will be multiple opportunities for the community to see MOMO. We’ll be attending community events, such as Indy Eleven games, county fairs, and job fairs. MOMO will visit different food hubs in the city, treating our team to lunches throughout the summer.
More than a traditional staffing company, our team consists of people who care about and hope to share our mission with others. There’s much more to see as we roll out this new approach. If you find MOMO, feel free to snap a selfie using #FindingMOMO and tag us on social media.