This is the time of year that we try to express to our customers, employees and business associates just how much we have appreciated their support and business over the past 12 months. Some of us choose to do this at Thanksgiving, others as part of the Christmas season. We send cards, deliver gifts, arrange holiday parties and make heartfelt telephone calls.
Reaching Out Via the Web
As the prevalence of online marketing has grown, more and more individuals and companies are sending notes of appreciation via their websites. This can be an effective way to reach a large, geographically dispersed client base with a sincere message of thanks.
Reminding Others of the Value You Provide
In a recent blog post by Rhoda Israelov of Say It For You, she remarks how she received a thank you card from an association she belongs to not only thanking her for her membership, but also noting some of the benefits of being a member. Rhoda noted this was a nice way to show appreciation as well as remind you of the value of your membership. She commented, “Restating those top five benefits made me think about becoming even more involved in taking advantage of those benefits and telling others about them as well.”
Mind you, this is not a “thank you” and a sales pitch, but a reminder of why you work together with your customers to provide value that both of you receive. Doing this with all your customers will make for a stronger relationship as you move into the New Year.
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