Celebrating Excellence: Dawn Underwood Honored at IBJ’s CFO of the Year Event

Celebrating Excellence: Dawn Underwood Honored at IBJ’s CFO of the Year Event

Recognizing Dawn Underwood’s Achievement

Morales Group proudly celebrated Dawn Underwood, our Chief Financial Officer, as she was recognized as an honoree at the Indiana Business Journal’s (IBJ) CFO of the Year event. Launched in 2008, this annual program recognizes the critical role of financial executives. It highlights their contributions to driving strategic growth and success across Indiana’s companies, nonprofits, and government agencies. This year’s honorees represent the pinnacle of financial leadership, including top executives from diverse industries and organizational sizes.

Transformative Leadership and Vision

Dawn has played a pivotal role in driving financial and operational improvements. She implemented structured forecasting processes to enhance financial planning and decision-making. Additionally, she improved collections efficiency by 35% and led initiatives to reduce costs in key areas such as insurance and cash flow management. She integrates financial strategy with operational insight, drawing from a diverse career in public accounting, operational leadership, and entrepreneurial ventures.

Embodying Morales Group’s Core Values

Dawn attended the event with some of our teammates, embodying the collaborative spirit that drives Morales Group’s mission: “Building better futures, one story at a time.“ Since assuming the CFO role in October 2024, Dawn has strengthened our financial operations and set the stage for long-term, sustainable growth, exemplifying Morales Group’s core values: “Be humble, be a light, be courageous, and be gritty.” She leads with humility and resilience, supports her team with care, and embraces challenges with determination.

Congratulations to CFO of the Year Honorees

We are incredibly proud to have Dawn Underwood as part of the Morales Group family. Her recognition at the CFO of the Year event reflects her hard work, integrity, and commitment to excellence. We also extend our congratulations to the other honorees and award winners who are making a meaningful impact across Indiana.

Congratulations, Dawn, on this well-deserved honor!