Values-driven Approach: A Conversation with Seth Morales
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Values-driven Approach: A Conversation with Seth Morales
Reflecting on our journeys, we often think about the legacies that have shaped our lives and careers. For business leaders, reflecting on the past is valuable. It helps us see how past lessons can guide and inspire us to build organizations with strong values. My personal journey, influenced by my father and grandfather’s legacy, taught me this. I’ve realized how deeply a values-driven approach can impact an organization and its people.
How it Started
My grandfather, Manuel Morales, was a migrant tomato farmer. His hard work and dedication to his community laid a strong foundation of service and giving. He inspired my father, Tom, to find ways to give back and create a living legacy. My father embraced this challenge fully. He founded Morales Group Staffing with a mission to “Build Better Futures One Story at a Time.”
As the son of a father and the grandson of a grandfather who embodied living legacies, I often pause and reflect on the lasting impact of legacy. Fortunately, by applying the lessons I’ve learned from them, I’ve built stronger connections with my teammates. This has led to greater productivity in the office and a more positive company culture. As leaders, we should commit to creating environments where employees find purpose and fulfillment. Our actions should drive positive change.
Seth Morales is the CEO of Morales Group Staffing. The company is dedicated to building better futures through intentional action and a strong commitment to values.